Course Description

The Business Maestro

Barbera Aimes

Barbera's passion and talent for business and marketing and her love of helping change-makers realize their potential and go for their dreams has driven her to become one of the most sought after coaches in the online business world. She is referred to as the 'the Business Maestro" because of her uncanny ability to quickly and easily connect-the-dots in an entrepreneur's marketing and help them create a predictable, reliable and sustainable business model that supports their freedom lifestyle. She has helped countless finally make the impact and income the world needs them to make.

Course curriculum

  • 1

    WHAT THE HECK IS A Magnetic Event™ ANYWAY?

  • 2

    START HERE

  • 3

    PRE-WORK or WEEK 1: MAGNETIC TOPIC + ORGANIZATION

    • Welcome to WEEK/Module 1 (or PRE-WORK)

    • BUT FIRST ... Let's Get ORGANIZED: Google Drive & Google Docs

    • MAGNETIC TOPIC PROCESS Action Steps

    • Your MAGNETIC TOPIC

    • WORKSHEET: Magnetic Topic

    • WORKSHEET: Show Name, Event Topic & Title

    • INTERVIEW QUESTIONS: Magnetic Topic

    • Timeline Generator

    • WEEK 1 (or Pre-Work) CHECK LIST

    • WEEK 1 Check-in QUIZ

    • This One Habit Will Change Your Life
  • 4

    WEEK 2: DATE & RESEARCH

    • Welcome to WEEK/Module 2

    • SCHEDULE Your Event

    • Event Date DECLARATION

    • FINDING Speaker/Partners

    • RESOURCE: Speaker Partner RESOURCES

    • RESOURCE: List your Event(s) with Speakertunity

    • RESOURCE: Speaker List (from past Spotcasts™)

    • EVENT ORGANIZER

    • The Event Organizer Pt 1 (how to use)

    • Google Docs TUTORIAL

    • TIMELINE GENERATOR (Google)

    • Timeline Generator (Excel)

    • Other Title/Tagline RESOURCES

    • WEEK 2 CHECKLIST
  • 5

    WEEK 3 & 4: OUTREACH

  • 6

    WEEK 3 & 4: DIY or Hire

    • SET UP Calendly

    • Create Your Speaker Agreement

    • Speaker Agreement TEMPLATE

    • SET UP Free Jotform Account and Import Speaker Agreement Template

    • Customize Your Speaker Agreement

    • Optional: Create a banner for your Speaker Agreement (a fun, yet unnecessary distraction)

    • Review Landing (Opt-in) Page Template Choices
  • 7

    WEEK 5: INTERVIEW

    • Inspirational Moment: Do it Afraid!

      FREE PREVIEW

    • The Interview at a Glance

    • RECORDING the Interview

    • Optional Recording Equipment

    • The Interview STRUCTURE

    • CONDUCTING the Interview

    • 10 Ways to Have a Better Conversation/Interview (Celeste Harding TedTalk)

    • Interview EXAMPLES

    • AFTER the Interview

    • Interview Notes [TEMPLATE]

    • How to use the Experts Copy & Links Template

    • [TEMPLATE] Expert Copy & Links

    • Zoom Cheat Sheet

    • HOSTING

    • Accessing your Zoom Recordings

    • Week 5 CHECKLIST
  • 8

    WEEK 6: Speaker Engagement

    • Speaker Engagement

    • WEEK 6 Checklist
  • 9

    WEEK 6: CUSTOMIZE Your Landing Page

    • Select Landing Page Template & Purchase Hosting (if you haven't done so already)

    • Customize Your Landing Page

    • Free & Low-Cost Photography Websites

    • Edit Your Registration Confirmation Email - aWeber

    • Edit Your Registration Confirmation Email - CONSTANT CONTACT

    • Edit Your Registration Confirmation Email - MAILCHIMP

    • GDPR Compliant Lightbox Copy
  • 10

    WEEK 6: DIY or Hire

    • How to Set Up aWeber

    • How to Connect Your WordPress Site to aWeber

    • How to Connect Your WordPress Site to Mail Chimp
  • 11

    WEEK 6: OPTIONAL - Create Graphics

    • Create Stunning Images For Your Event

    • How to Connect Your WordPress Site to aWeber
  • 12

    WEEK 7: The OPT-IN VIDEO

    • What to Say

    • How to Say It

    • How to Record It

    • PDOB WORKSHEET (Problems - Desired Outcomes - Benefits)

    • Opt-in Video Script Builder [WORKSHEET]

    • WEEK 7 ACTION STEPS (to do by next call)
  • 13

    WEEK 8: PROMOTION

    • The Promo Copy

    • The Thriving Changemaker's Promo Center

    • PDOB WORKSHEET (Problems - Desired Outcomes - Benefits)

    • Promo Copy SWIPE

    • Delivering Your Promo Copy to the Speakers

    • Deliver Copy to Speakers SWIPE

    • Keeping Track of Speaker Promotions

    • Speaker Reminders

    • Promo Reminder SWIPE

    • Inspirational Moment: It Gets Even Better

      FREE PREVIEW

    • No Click on Link SWIPE

    • Low Clicks on Link SWIPE

    • Pull From Event SWIPE

    • Interview Announcement SWIPE

    • Post Event TY & Stats SWIPE
  • 14

    WEEK 8: DIY or Hire

    • Create tracking links using Bitly

    • Create a Conversion Report Using PrettyLinks Pro
  • 15

    WEEK 9: DELIVER THE GOODS

  • 16

    WEEK 10: REPLAY ANNOUNCEMENT

    • The Replay Announcement Video (with example)

    • Replay Announcement Sample Script Template
  • 17

    SELLING Your Event

    • Overview

    • What you need to have in place to SELL Your Event
  • 18

    OTHER RESOURCES

    • Calendly for Chrome

    • If Your Page is Slow to Load (optimize images)

Reviews